Tweet Your Way to Your Next Promotion: Personal Branding Bibles

Tweet Your Way to Your Next Promotion: Personal Branding Bibles


These days, demonstrating your social media savvy is as important as polishing your resume: In lots of fields—particularly academia, journalism and marketing—you’ve got to be a well-versed, engaged participant on platforms like Twitter to be taken seriously. In practice, this means putting yourself out there and, yes, self-promoting, which feels comfortable to some but totally unnatural to others.

So, you need a job but you’re not on Twitter: What to do? In his new book “Unlabel,” Ecko Unlimited lifestyle brand founder Marc Ecko describes building a brand without “selling out.” In the same vein, we’ve gathered up a host of other books full of tips on the buzz-term of the moment, “personal branding.” Bone up, start tweeting–and land that next great gig.

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    1. Jab, Jab, Jab, Right Hook

    Before he had over a million Twitter followers, Gary Vaynerchuk worked in his dad’s liquor store. To sell wine to those who knew little about it, he started a weblog and began marketing on Facebook and Twitter. The rest is history: Today, Vaynerchuk is a personal branding expert and the author of two bestsellers that delve into his brand of social media magic: “Crush It!” and his latest, “Jab, Jab, Jab, Right Hook.”

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    2. Reinventing You

    In her book “Reinventing You,” renowned personal branding guru and Duke Fuqua School of Business professor Dorie Clark convincingly argues that social media can in fact help a person recreate herself at any stage in her career. And introverted people shouldn’t be shy about using it: “Social media may actually be an area where introverts, who thrive on quiet contemplation, have an advantage,” she recently wrote. “With a blog–one of the best techniques for demonstrating thought leadership– you can…engage in real dialogue with others.”

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    3. Promote Yourself

    In 2010, branding expert Dan Schawbel updated his well-reviewed bestseller “Me 2.0” with several new features, including a chapter on best practices for using social media for job searching, managing professional networks online and off and building one’s personal brand. In his latest book, “Promote Yourself,” he takes the latter idea even further, offering advice on how to expand your influence no matter where you are on the corporate ladder.

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    4. Groundswell, Expanded and Revised Edition

    First published in 2006 and expanded and reissued in 2011, Charlene Li’sand Josh Bernoff’s “Groundswell” basically argues that old consumer marketing strategies won’t influence purchasing behavior. Rather, consumers influence each other—and if businesses can educate employees to harness consumer dialogue on social channels, they can leverage those conversations to boost sales.

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    5. Branding Yourself

    In the second edition of “Branding Yourself,” Erik Deckers and Kyle Lacyoffer step-by-step how-tos on how to build your social media profiles (LinkedIn, Facebook, Twitter, etc.), manage the information you put online and expand your professional network via the Internet. It’s a thorough, wide-reaching guide.


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