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Understanding Me

Lectures and Interviews

By , (Contributor)

Paperback published by McClelland & Stewart (McClelland & Stewart)

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About This Book

In the last twenty years of his life, Marshall McLuhan published a series of books
that established his reputation as a world-renowned communications theorist and the pre-eminent seer
of the modern age. It was McLuhan who made the distinction between "hot" and "cool" media. And it
was he who coined the phrases "the medium is the message" and "the global village" and popularized
other memorable terms including "feedback" and "iconic."McLuhan was far more than a pithy
phrasemaker, however. He foresaw the development of personal computers at a time when computers were
huge, unwieldy machines available only to institutions. He anticipated the wide-ranging effects of
the Internet. And he understood, better than any of his contemporaries, the transformations that
would be wrought by digital technology -- in particular, the globalization of communications and the
instantaneous-simultaneous nature of the new, electric world. In many ways, we're still catching up
to him -- forty years after the publication of Understanding Media.In Understanding Me, Stephanie
McLuhan and David Staines have brought together nineteen previously unpublished lectures and
interviews either by or with Marshall McLuhan. They have in common the informality and accessibility
of the spoken word. In every case, the text has been transcribed from the original audio, film, or
videotape of McLuhan's actual appearances. This is not what McLuhan wrote but what he said -- the
spoken words of a surprisingly accessible public man. He comes across as outrageous, funny,
perplexing, stimulating, and provocative. McLuhan will never seem quite the same again.The foreword
by Tom Wolfe provides a twenty-first century perspective on McLuhan's life and work, and co-editor
David Staines's insightful afterword offers a personal account of McLuhan as teacher and
friend.

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In the last twenty years of his life, Marshall McLuhan published a series of books
that established his reputation as a world-renowned communications theorist and the pre-eminent seer
of the modern age. It was McLuhan who made the distinction between "hot" and "cool" media. And it
was he who coined the phrases "the medium is the message" and "the global village" and popularized
other memorable terms including "feedback" and "iconic."McLuhan was far more than a pithy
phrasemaker, however. He foresaw the development of personal computers at a time when computers were
huge, unwieldy machines available only to institutions. He anticipated the wide-ranging effects of
the Internet. And he understood, better than any of his contemporaries, the transformations that
would be wrought by digital technology -- in particular, the globalization of communications and the
instantaneous-simultaneous nature of the new, electric world. In many ways, we're still catching up
to him -- forty years after the publication of Understanding Media.In Understanding Me, Stephanie
McLuhan and David Staines have brought together nineteen previously unpublished lectures and
interviews either by or with Marshall McLuhan. They have in common the informality and accessibility
of the spoken word. In every case, the text has been transcribed from the original audio, film, or
videotape of McLuhan's actual appearances. This is not what McLuhan wrote but what he said -- the
spoken words of a surprisingly accessible public man. He comes across as outrageous, funny,
perplexing, stimulating, and provocative. McLuhan will never seem quite the same again.The foreword
by Tom Wolfe provides a twenty-first century perspective on McLuhan's life and work, and co-editor
David Staines's insightful afterword offers a personal account of McLuhan as teacher and
friend.

Product Details
Paperback (344 pages)
Published: March 1, 2005
Publisher: McClelland & Stewart
Imprint: McClelland & Stewart
ISBN: 9780771055461
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    The Short Story in English

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    My Financial Career and Other Follies

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