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The Real Coke, the Real Story

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eBook published by Random House (Random House Publishing Group)

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About This Book
Thomas Oliver goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business in this cautionary tale of corporate decision making.
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Thomas Oliver goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business in this cautionary tale of corporate decision making.
Product Details
eBook (208 pages)
Published: October 9, 2013
Publisher: Random House Publishing Group
Imprint: Random House
ISBN: 9780804151313
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