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The Future Arrived Yesterday

The Rise of the Protean Corporation and What It Means for You

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eBook published by Crown Business (Crown Publishing Group)

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About This Book
A bold vision about the ways companies will adapt and be reborn in a revolutionary world where business models implode and the search is on for what will work. . . .

The fate of newspapers and the music industry is a harbinger of what awaits every company: an aging business model in its death throes as people finally wake up to the grim fact that their products and the way they deliver them are completely out of sync not only with what customers want but how they want it. But Michael Malone–the author who, when the Internet was still the domain of technical experts, enabled his readers to see clearly the opportunities of the then-emerging digital age–is back and once again making sense of a future just around the corner.

Business considerations such as the wireless World Wide Web, billions of new consumers, and an entrepreneurial ethos are all converging. How a corporation is organized and how people will be managed and employed will change more quickly than anyone realizes. With technology poised to connect a billion new consumers from the most remote parts of the globe, corporations will enter a volatile economic era marked by unprecedented threats and opportunities. Survival will require companies to be “protean”–nimble shape-shifters able to change direction and identity in response to a rapidly evolving international marketplace. They must, in other words, act like perpetual entrepreneurial start-ups.

In our Web 2.0 world “the future arrived yesterday,” since the tools for success already exist and are the means for companies becoming protean. Malone provides remarkable insights into how this emerging corporate form will work and why it’s the key to competitiveness. Find out:

• Why the traditional CEO as master of the universe will be extinct. The CEO will be a chameleon, adapting management style and attitude to each company’s constituency.
• How to identify a core group of employees who will provide stability through their knowledge of the company's history, values, and culture.
• How to effectively recruit, manage, and retain the best talent in an increasingly nontraditional, entrepreneurial, and peripatetic workforce.
• Who stakeholders are, why they matter, and how they will extend beyond any comparable business organization to this point.
• Why the rigid boundaries between for-profit and nonprofit ventures are likely to dissolve through alternate forms of value creation, resulting in hybrid enterprises.

By embracing impermanence and becoming true shape-shifters, protean businesses will not only endure, they’ll come to dominate large segments of the global economy. Provocative and pragmatic, The Future Arrived Yesterday is a dynamic blueprint for a tumultuous economic age.


From the Hardcover edition.
Show less
A bold vision about the ways companies will adapt and be reborn in a revolutionary world where business models implode and the search is on for what will work. . . .

The fate of newspapers and the music industry is a harbinger of what awaits every company: an aging business model in its death throes as people finally wake up to the grim fact that their products and the way they deliver them are completely out of sync not only with what customers want but how they want it. But Michael Malone–the author who, when the Internet was still the domain of technical experts, enabled his readers to see clearly the opportunities of the then-emerging digital age–is back and once again making sense of a future just around the corner.

Business considerations such as the wireless World Wide Web, billions of new consumers, and an entrepreneurial ethos are all converging. How a corporation is organized and how people will be managed and employed will change more quickly than anyone realizes. With technology poised to connect a billion new consumers from the most remote parts of the globe, corporations will enter a volatile economic era marked by unprecedented threats and opportunities. Survival will require companies to be “protean”–nimble shape-shifters able to change direction and identity in response to a rapidly evolving international marketplace. They must, in other words, act like perpetual entrepreneurial start-ups.

In our Web 2.0 world “the future arrived yesterday,” since the tools for success already exist and are the means for companies becoming protean. Malone provides remarkable insights into how this emerging corporate form will work and why it’s the key to competitiveness. Find out:

• Why the traditional CEO as master of the universe will be extinct. The CEO will be a chameleon, adapting management style and attitude to each company’s constituency.
• How to identify a core group of employees who will provide stability through their knowledge of the company's history, values, and culture.
• How to effectively recruit, manage, and retain the best talent in an increasingly nontraditional, entrepreneurial, and peripatetic workforce.
• Who stakeholders are, why they matter, and how they will extend beyond any comparable business organization to this point.
• Why the rigid boundaries between for-profit and nonprofit ventures are likely to dissolve through alternate forms of value creation, resulting in hybrid enterprises.

By embracing impermanence and becoming true shape-shifters, protean businesses will not only endure, they’ll come to dominate large segments of the global economy. Provocative and pragmatic, The Future Arrived Yesterday is a dynamic blueprint for a tumultuous economic age.


From the Hardcover edition.
Product Details
eBook
Published: May 5, 2009
Publisher: Crown Publishing Group
Imprint: Crown Business
ISBN: 9780307459800
Other books byMichael Malone
  • The Killing Club

    The Killing Club
    Suspenseful, romantic, and filled with humor, The Killing Club is a mystery “written” by popularOne Life to Live character Marcie Walsh with award-winning writer Michael Malone. Over a decade ago in the small town of Gloria, New Jersey, feisty, red-headed outcast Jamie Ferraro and eleven friends from Gloria Hart High School started a club. They would come up with ingenious ways to kill people they didn’t like–pretty much everybody they knew–and write down these “pretend” murders in a Death Book. Calling themselves the Killing Club, the group of misfits voted on who was most likely to get away with their imaginary murders. It was harmless fun...or so they thought. Now, more than a decade later, Detective Sergeant Jamie Ferrara of the Gloria Police Department has a homicide investigation on her hands. The victim is Ben Tymosz, one of her fellow Killing Club members. And worse, Ben’s death is an exact replica of a “murder” once dreamed up in the club. Jamie’s boss (her fiancé, Rod) is sure the death is just a ghoulish accident. But when the club reunites for Ben’s funeral, the unimaginable happens: another murder, another Killing Club member dead, another crime copied from the Death Book. Soon, Jamie is getting death threats–anonymous notes with details only those in the club would know. Someone is targeting the Killing Club, and all signs point to one of their own. Jamie’s oldest friends turn into suspects. In a race against time, Jamie must separate her teenage memories from her hardened cop’s instincts and find the killer before everyone in the group is dead, including Jamie.

    Dingley Falls

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    New York Times Bestseller!Critically acclaimed novelist and award-winning short story writer Michael Malone is the smart, literate, compassionate voice of the American south. His gift for crafting the great American comedy, as he did in Handling Sin, is matched only by his ability to create mystery novels ripped with tension, twists and humanity. A woman's body has been found-murdered, mutilated, tagged and addressed to Lt. Justin Savile V and Police Chief Cuddy R. Mangum. Dubbed the "Guess Who Killer" by a voracious press, Hillston, North Carolina, has a serial killer on its hands. The media and the mayor demand answers while the city lives in fear. Savile and Mangum are being taunted and stalked. Worse, they have no leads. Plot driven in the classic sense of a bestseller, yet written with literary style and substance, First Lady is a novel you will want to read and savor yourself and share with a friend. Continuing the series begun with lauded novels Time's Witness and Uncivil Seasons, Michael Malone's return proves a thrilling success.

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