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The Future Arrived Yesterday

The Rise of the Protean Corporation and What It Means for You

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eBook published by Crown Business (Crown Publishing Group)

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About This Book
A bold vision about the ways companies will adapt and be reborn in a revolutionary world where business models implode and the search is on for what will work. . . .

The fate of newspapers and the music industry is a harbinger of what awaits every company: an aging business model in its death throes as people finally wake up to the grim fact that their products and the way they deliver them are completely out of sync not only with what customers want but how they want it. But Michael Malone–the author who, when the Internet was still the domain of technical experts, enabled his readers to see clearly the opportunities of the then-emerging digital age–is back and once again making sense of a future just around the corner.

Business considerations such as the wireless World Wide Web, billions of new consumers, and an entrepreneurial ethos are all converging. How a corporation is organized and how people will be managed and employed will change more quickly than anyone realizes. With technology poised to connect a billion new consumers from the most remote parts of the globe, corporations will enter a volatile economic era marked by unprecedented threats and opportunities. Survival will require companies to be “protean”–nimble shape-shifters able to change direction and identity in response to a rapidly evolving international marketplace. They must, in other words, act like perpetual entrepreneurial start-ups.

In our Web 2.0 world “the future arrived yesterday,” since the tools for success already exist and are the means for companies becoming protean. Malone provides remarkable insights into how this emerging corporate form will work and why it’s the key to competitiveness. Find out:

• Why the traditional CEO as master of the universe will be extinct. The CEO will be a chameleon, adapting management style and attitude to each company’s constituency.
• How to identify a core group of employees who will provide stability through their knowledge of the company's history, values, and culture.
• How to effectively recruit, manage, and retain the best talent in an increasingly nontraditional, entrepreneurial, and peripatetic workforce.
• Who stakeholders are, why they matter, and how they will extend beyond any comparable business organization to this point.
• Why the rigid boundaries between for-profit and nonprofit ventures are likely to dissolve through alternate forms of value creation, resulting in hybrid enterprises.

By embracing impermanence and becoming true shape-shifters, protean businesses will not only endure, they’ll come to dominate large segments of the global economy. Provocative and pragmatic, The Future Arrived Yesterday is a dynamic blueprint for a tumultuous economic age.


From the Hardcover edition.
Show less
A bold vision about the ways companies will adapt and be reborn in a revolutionary world where business models implode and the search is on for what will work. . . .

The fate of newspapers and the music industry is a harbinger of what awaits every company: an aging business model in its death throes as people finally wake up to the grim fact that their products and the way they deliver them are completely out of sync not only with what customers want but how they want it. But Michael Malone–the author who, when the Internet was still the domain of technical experts, enabled his readers to see clearly the opportunities of the then-emerging digital age–is back and once again making sense of a future just around the corner.

Business considerations such as the wireless World Wide Web, billions of new consumers, and an entrepreneurial ethos are all converging. How a corporation is organized and how people will be managed and employed will change more quickly than anyone realizes. With technology poised to connect a billion new consumers from the most remote parts of the globe, corporations will enter a volatile economic era marked by unprecedented threats and opportunities. Survival will require companies to be “protean”–nimble shape-shifters able to change direction and identity in response to a rapidly evolving international marketplace. They must, in other words, act like perpetual entrepreneurial start-ups.

In our Web 2.0 world “the future arrived yesterday,” since the tools for success already exist and are the means for companies becoming protean. Malone provides remarkable insights into how this emerging corporate form will work and why it’s the key to competitiveness. Find out:

• Why the traditional CEO as master of the universe will be extinct. The CEO will be a chameleon, adapting management style and attitude to each company’s constituency.
• How to identify a core group of employees who will provide stability through their knowledge of the company's history, values, and culture.
• How to effectively recruit, manage, and retain the best talent in an increasingly nontraditional, entrepreneurial, and peripatetic workforce.
• Who stakeholders are, why they matter, and how they will extend beyond any comparable business organization to this point.
• Why the rigid boundaries between for-profit and nonprofit ventures are likely to dissolve through alternate forms of value creation, resulting in hybrid enterprises.

By embracing impermanence and becoming true shape-shifters, protean businesses will not only endure, they’ll come to dominate large segments of the global economy. Provocative and pragmatic, The Future Arrived Yesterday is a dynamic blueprint for a tumultuous economic age.


From the Hardcover edition.
Product Details
eBook
Published: May 5, 2009
Publisher: Crown Publishing Group
Imprint: Crown Business
ISBN: 9780307459800
Other books byMichael Malone
  • The Killing Club

    The Killing Club
    A suspenseful novel crackling with murder, love, and betrayal -- introducing the smart young detective Jamie Ferrara. In thisOne Life to Livetie-in novel, Jamie Ferrara is a spunky, attractive detective engaged to Rod Wolenski, the Chief of Detectives and her boss, and still living with her retired cop father and spacey rock guitarist brother. When a dear old friend dies in a grotesque holiday accident, Jamie is pulled into a homicide investigation in her small New Jersey hometown, and reunited with the friends and secrets she left behind. There's Barclay, now a rich womanizing developer; Pudge, a funny man who owns a local restaurant; Amanda, a gorgeous and promiscuous young widow; and Garth McBride, the boy who broke Jamie's heart. At the funeral Pudge reminds Jamie that the death was mysteriously similar to the murder dreamed up a decade ago by their secret "killing club," formed when they were high school misfits who spent their free time thinking up ingenious ways to murder the people they despised. Seeking the truth about her friend's death, Jamie finds more questions than answers. As she battles her superiors, who tell her the similarity is a mere coincidence, and her own conscience -- as she's not clear which friends to trust -- she discovers that her heart is once again tugged by her feelings for Garth and that the evidence might be leading her to the most horrific truth imaginable. The Killing Clubis a suspenseful page-turner that will leave readers riveted -- and hungry for more.

    Dingley Falls

    Dingley Falls
    Praise for Dingley Falls "Witty, intelligent, deeply felt, and vividly narrated." -New York Times Book Review "A wonderous achievement. Malone's novel is as lusty, whimsical, tragic- even as bizarre-as life itself. It is a triumph of the highest order." -Atlanta Journal-Constitution "Dingley Falls is a wonderful novel, impressive in every way and constantly entertaining. Everything in this book sparkles and rings true." -Chicago Tribune "If not the Great American Novel...Dingley Falls is surely the Great American Comedy. The two may just be synonymous." -St. Louis Post-Dispatch "A lovable, sprawling, old-fashioned kind of novel, full of energy and gems of characterization." -Washington Post Book World "In Dingley Falls, Malone has produced a remarkable work of fiction...He combines humor, compassion, and literate writing with a storytelling ability that is rare in contemporary fiction." -Houston Chronicle One day your small town is quietly its normal self, humming along in comforting consistency. And then-all of a sudden-strange lights are coming from the forest. Not to mention the odd rash of hate mail popping up. And in all honesty, what is with these odd pairings of couples suddenly coming together? Welcome to Dingley Falls, where the only thing certain is that life will never be the same. Spend a week in Dingley Falls, and once you've visited, it will be a place you'll never forget. From New York Times bestselling author Michael Malone, Dingley Falls is a triumph of rollicking joy and masterful storytelling.

    Uncivil Seasons

    Uncivil Seasons
    The polite Piedmont town of Hillston, North Carolina, wants to go on believing it is still too temperate to require homicide experts. But when the wife of a state senator is found beaten to death, the inner circle of Hillston's ruling families arranges to have the case assigned to Detective Justin Savile, the charming black sheep of the dynasty that founded the town.<br><br>Aided by his wise-cracking, working-class partner, Cuddy Magnum, and a young woman from the Carolina mountains whose strength and love rescues him from his own destructive impulses, Savile sets out to unravel the deceit hidden in Hillston's past. His obsessive pursuit of one of this own and his determination to save a petty thief from being railroaded for murder not only lead to other deaths, but bring the detective very near to losing his own life. With striking humor and a rich range of characters, Malone creates a landscape struggling the New South's high-tech lifestyles and the Old South's inherited codes.<br>

    First Lady

    First Lady
    A Novel
    Critically acclaimed novelist and award-winning short story writer Michael Malone is the smart, literate, compassionate voice of the American south. His gift for crafting the great American comedy, as he did in Handling Sin, is matched only by his ability to create mystery novels ripped with tension, twists and humanity. A woman's body has been found-murdered, mutilated, tagged and addressed to Lt. Justin Savile V and Police Chief Cuddy R. Mangum. Dubbed the "Guess Who Killer" by a voracious press, Hillston, North Carolina, has a serial killer on its hands. The media and the mayor demand answers while the city lives in fear. Savile and Mangum are being taunted and stalked. Worse, they have no leads. Plot driven in the classic sense of a bestseller, yet written with literary style and substance, First Lady is a novel you will want to read and savor yourself and share with a friend. Continuing the series begun with lauded novels Time's Witness and Uncivil Seasons, Michael Malone's return proves a thrilling success.

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