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Start and Run Your Own Record Label, Third Edition

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Paperback published by Billboard Books (Crown Publishing Group)

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About This Book
For everyone interested in starting a record label–to market new talent or to release and promote their own music–there has never been a better time to do it!

Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, Start & Run Your Own Record Label, to reflect industry changes and new opportunities for marketing music in today’s climate.

Start & Run Your Own Record Label is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including:

•Balancing on and offline promotion and marketing
•Making the most of online resources (social-networking sites, blogs, ringtones, videos, radio, and more)
•Using digital distribution profitably
•Licensing your recordings for use in the media
•Marketing music overseas

Ms. Schwartz has compiled new interviews with top industry professionals and independent labels–including recording artist CJ Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel Glass (founder, Glassnote Entertainment), blogger Perez Hilton, Scott Lapatine (founder, Stereogum), recording artist Ingrid Michaelson, Jeff Price (founder, Tunecore), MP3 bloggers, music-magazine editors, publicists, and others–for the most up-to-date, authoritative, and practical compendium available.
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For everyone interested in starting a record label–to market new talent or to release and promote their own music–there has never been a better time to do it!

Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, Start & Run Your Own Record Label, to reflect industry changes and new opportunities for marketing music in today’s climate.

Start & Run Your Own Record Label is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including:

•Balancing on and offline promotion and marketing
•Making the most of online resources (social-networking sites, blogs, ringtones, videos, radio, and more)
•Using digital distribution profitably
•Licensing your recordings for use in the media
•Marketing music overseas

Ms. Schwartz has compiled new interviews with top industry professionals and independent labels–including recording artist CJ Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel Glass (founder, Glassnote Entertainment), blogger Perez Hilton, Scott Lapatine (founder, Stereogum), recording artist Ingrid Michaelson, Jeff Price (founder, Tunecore), MP3 bloggers, music-magazine editors, publicists, and others–for the most up-to-date, authoritative, and practical compendium available.
Product Details
Paperback (352 pages)
Published: February 3, 2009
Publisher: Crown Publishing Group
Imprint: Billboard Books
ISBN: 9780823084630
Other books byDaylle Deanna Schwartz
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    Men Really Can Be Jerks* *But Only If You Let Them. Like millions of women, Daylle Deanna Schwartz had a habit of falling for jerks--until she had enough. This cycle wasn't going to change until she made a change herself. And now in this anniversary edition of her groundbreaking relationship book, she shows you how to do the same. This book tells it like it is. The only person who can make you happy is you, and the only person who can change a guy is himself. It's time to take control and make him prove he's not a jerk, or move on. As a relationship expert and self-empowerment counselor, Daylle's guidance will motivate you to develop a satisfying, healthy relationship, without playing games. With fresh insight and new stories throughout, this updated edition of All Men Are Jerks - Until Proven Otherwise makes your happiness your first priority. Men can act like real jerks, but complaining about them won't get you anywhere. It's time to take control of how men treat you--and get the love you deserve!

    Start and Run Your Own Record Label

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    Why suffer the major label blues? An industry insider explains what it takes to be one’s own music mogul in this completely revised and expanded edition of Start and Run Your Own Record Label. It’s a brave new world in the recording industry. New and affordable recording technologies have made it easier than ever to record music at home, and sell it online and at performances. As a result, musicians are finding it easier to achieve their musical goals. In this updated and expanded edition, three new chapters address the business end of running a record label, exploring alternative markets for all genres of music, and maximizing the use of the Internet. The revision also includes dozens of new comments by experts on today's music market. Anyone seeking to be the next Ian MacKaye or Sean “P. Diddy” Combs couldn't take a better first step.

    How to Please a Woman in & Out of Bed

    How to Please a Woman in & Out of Bed
    Come on, guys, we all want to know how to please a woman! Let relationship expert Daylle Deanna Schwartz provide you with new solutions for getting more from a woman—in and out of bed—without manipulation, arguing, or begging. She offers three elements—compassion, communication and technique—that will yield a greater understanding of women, a more fulfilling relationship, and best of all, more great sex!

    The Real Deal

    The Real Deal
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    Revised and completely updated edition of the industry classic! The Real Deal is the only music business reference source that offers specific advice to musicians on getting that all-important record deal. Included in this thoroughly revised and updated Second Edition are all the business necessities, creative aspects, and marketing strategies needed for musicians to survive and thrive in the music industry. Readers learn, step by step, how to prepare a presentation package and reach the right person at the record labels, and discover dozens of no-fail procedures and time-tested techniques for making it in this incredibly competitive business. This exciting expanded edition features expert advice from dozens of successful managers, record producers, recording artists, and publicists, as well as three brand new chapters: “Taking Care of Business,” “Making Money Promoting Your Talent,” and “Using Your Songwriting Talents.” Also included is thorough, up-to-the-minute information on using the Internet and getting signed overseas, as well as two completely revised and updated appendices providing information on books, conferences, and other resources. For any musician playing popular music, The Real Deal is the definitive guide to winning a recording contract! From the Trade Paperback edition.

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